Where sports, technology and innovation collide.
Strategic growth for your business awaits.
Marilou McFarlane runs SportsTechWorks, a consultancy team committed to driving winning performance in businesses at the intersection of Sports, Technology and Innovation. With unsurpassed experience leading Strategic Growth, Business Development, Product Innovation, Brand Building, Strategic Partnerships, and Market Adoption in the Sports Technology space, Marilou takes the game to the next level.
WINNERS SURROUND THEMSELVES WITH LIKE-MINDED PROS. AND THAT MAKES ALL THE DIFFERENCE.
If you’re ready to fire up growth for your business, partnering with SportsTechWorks surrounds you with immediate relevant experience:
In short, Marilou and her team have everything it takes to help startups or established businesses accelerate their growth strategy.
Marilou McFarlane is a business development executive and growth catalyst in the sports tech business and media industry. For over 20 years, she has worked in a variety of leadership roles for innovative startups and in the media business. She speaks regularly at conferences such as CES, Harvard Business School, Harvest Summit and SportTechie events on subjects ranging from sports performance technologies to diversity and inclusion initiatives. An inspirational coach and teammate, Marilou creates and executes corporate strategy and revenue growth initiatives, driving innovation with a competitor’s spirit, as a 3:06 marathon runner and former UNC varsity athlete.
As a techie and competitive athlete herself, she recognized the significant gender imbalance in the sports tech business, and founded Women in Sports Tech in late 2017. WiST is the organization created to drive growth opportunities for women and minorities, developing the diverse talent of tomorrow and connecting them with meaningful careers in sports technology and innovation.
Marilou is also the proud wife of a fire captain and mother of 2 illustrious daughters who captained their UNC soccer championship teams before playing professionally and entering Harvard Med School and Microsoft respectively.
What does your business need most now? We’re the proven partner and problem solver that helps you win at every stage of your business growth.
From unknown to unleashed in one short year
What do you do with a U.K.-based company with ambitious goals, limited marketing budget and leadership new to U.S. elite youth sports ecosystem and consumer market? You get busy while helping them get smart.
To launch consumer GPS player tracking technology to US market: new product, new category, new country.
Learning and iterating at the speed of life
How do you scale the mobile communications platform beloved by top professional golfer Jordan Spieth and his coach Cameron McCormick and others? You bring in new investors and motivate team to expand, create subscription revenue and grow customer base 500%.
To take a unique player/coach communications software solution beyond the sport of golf and beyond consumer - to emerging market opportunities.
Solving for dramatic gender imbalance
How do you change the ratio, when most don’t know that sports tech businesses have less than 20% women in their workforce and even fewer female leaders? How do you help motivated employers diversify their hiring funnel and help women find opportunities for growth in the business?
To create an organization that generates awareness for lack of diversity in sports tech businesses, educates and engages business leaders, encourages women to join, and ultimately changes the ratio in the industry.
True grit and authentic connections
How do you educate and build trust with hard-working coaches and administrators to adopt a better way to scout and recruit their best players? How do you get them off paper-based processes efficiently and effectively, transforming how they conduct this critically-important function?
To capitalize on existing relationships and build trusting new ones in NCAA and elite club/academy ecosystems, generating critical credibility and massive market adoption for revolutionary new mobile technology.
Recognizing a massive opportunity with a lucrative cohort
How do you build community while developing a business to support young female athletes and keep them playing? How do you inspire large media outlets to provide content relevant and meaningful to massive total addressable market?
To build an online community capitalizing on early days of social media as well as sponsors major desire to engage this aggregated and massive cohort of customers - all in a time when developing website was still cumbersome and expensive.
Conducted experiential activations at numerous top youth sports events including soccer, basketball, softball, volleyball
Inspired the launch of espnW before being acquired by Sports Endeavors
What are the biggest challenges you face? No one ever said it would be easy, but together we will make it worth it.