Cultivating Innovation and Impact

Business leaders today must navigate intense market competition while optimizing shareholder and stakeholder value. Success requires more than just a great product—it demands strategic expertise in brand development, marketing, revenue generation, and business expansion.

Marilou McFarlane stands apart with a proven track record of driving growth through innovative strategies and high-impact partnerships in the sports tech industry. She specializes in identifying untapped market opportunities, developing business models, and implementing revenue-driven initiatives that maximize profitability. Her expertise spans go-to-market strategy, operational efficiency, and leveraging emerging technologies to sustain competitive advantages.

In 2017, she founded Women in Sports Tech (WiST), leveraging corporate alliances with over 60 industry leaders—from Fortune 500 giants like IBM to fast-growing startups like Zoomph—to create business opportunities that fuel long-term success. Through WiST, she has demonstrated the power of strategic networking and industry collaboration in driving meaningful business growth.

A seasoned entrepreneur and former NCAA D1 athlete, Marilou applies a process-driven mindset, data-backed decision-making, and relentless focus on execution to accelerate business performance and optimize results. Her ability to synthesize market insights, adapt strategies to evolving industry landscapes, and drive scalable success makes her a force in business leadership.